Introduction to Heatmaps Heatmaps are powerful tools used in data visualization to represent complex data sets in a simple, visual format. They use color-coding to represent different values of data, making it easy to understand patterns, trends, and outliers within the data. Heatmaps are used in various fields, including website analytics, market research, and healthcare.
Analytics involves the systematic analysis of data or statistics to uncover patterns, trends, and insights. It plays a crucial role in business strategy, helping organizations make informed decisions based on empirical evidence and predictive modeling.