Introduction to Heatmaps Heatmaps are powerful tools used in data visualization to represent complex data sets in a simple, visual format. They use color-coding to represent different values of data, making it easy to understand patterns, trends, and outliers within the data. Heatmaps are used in various fields, including website analytics, market research, and healthcare.
Analytics involves the systematic computational analysis of data or statistics. It is used in various fields to enable informed decision-making and to understand and analyze business performance. With the right analytics strategies, businesses can gain valuable insights and maintain a competitive edge.